Wednesday, 8 October 2014

Social Media Marketing Strategy For Antivirus Products

SMO Plan  for Antivirus Products or Social Media Marketing(SMM) Strategy

Facebook Strategy: • Profile and Company Page Creation • Cover Photo Design • Join relevant groups and advertise (not spam) on their pages • Share updates of the brand, trivias, Infographic on regular basis • Respond to Comments & Reply

 LinkedIn Strategy: • Create Company Page • Create Products & Services Tab • Share updates of the brand, trivias, Infographic on regular basis • Maximizing the LinkedIn news feed as a content delivery mechanism • Join relevant groups and advertise (not spam) on their pages

Pinterest Strategy: • Business Account Creation • Custom Pinboards • Pin images of the brand or products, trivias, Infographic on regular basis • Repins • Invite to Pinboard • Run Contest on Pinterest • Follow relevant pinterest boards and advertise (not spam) on their pages

Google Plus Strategy: • Google+ Company Page Creation • Google + Cover Design • Google+ Updates • Google+ Follower Seeding • Join relevant communities /groups and advertise (not spam) on their pages • Content strategy same as facebook

YouTube Strategy: • Initiate activities  Video Optimization  Video Submission  Youtube Channel Creation  Youtube Channel Design  Youtube Viral Promotion

About The Brand – (XYZ…) • Facts, news, updates, Philanthropic measures • Like – New launches – Tactical promotional offers – Fun trivia's on group brands

Content Theme #1
Security Comparison • Security comparison between life safety and internet security Example. • We cannot guarantee that you will never be a victim of assault or rape, there are several steps you can take to minimize your chances of being a victim. • Difficult to estimate the number of hackers, there are several ways to protect your computer from hackers.

Content Theme #2
Security Tips • Safety tips, advice • Ways to stay safe on the net • Some safety tips for seniors eg. walking with a companion is safer Example. Don’t give out personal information, protect yourself from spam Protect yourself from email viruses

Content Theme #3
 Mobile Security • Virus protection, • Anti –theft • Call & Text filter

Content Theme #4
Internet security news, updates • Post industry news and updates which is relevant to internet security/antivirus. Eg. Safer Internet Day is celebrated worldwide in February to raise awareness about internet safety 

Content Theme #5
Community for You • Putting up a post on various communities that exist nowadays – internet security, PC antivirus, Mobile antivirus etc. • We will share information about such communities, meet-ups and initiatives so that like-minded users can read about them and also join the relevant ones 

Content Theme #6
Infographics • A great visual medium • Information graphics are a great way to give a lot of information in a creative poster-like format Suggested Topics – • Web based attacks • How much of popular online sites consist of malicious links(per minute/hour)- Social networking, Search engines,

“Make Safety a Habit” Facebook Contest - share your safety story
Objective: • Create an app which can induce engagement with the users and also enlighten them about importance of safety Concept: • We can create an app where users can feed their unique safety tips • Topics could range from personal safety tips to road safety tips - The most unique and utilitarian story would be selected as the winner Suggested Duration: 2 weeks Suggested Gratification: $200 as the prize money

“Spam it Off!” Facebook Contest
 Objective: • To create user engagement on grounds of funny spam email subject lines because laughter and jokes are something that everybody connect with. Concept: • The idea is to invite users to participate in the contest. The contest is around making users share the funniest of email subject lines which appeared in their spam folder of their inbox. -The most hilarious ones or the top three shall win prices from Antivirus e-shop. Eg.- You are beautiful and we know it! Because you just won a beauty contest. This is not a hoax! You just won 40 crores. Suggested Duration: 2 weeks Suggested Gratification: $200 as the prize money

‘I Saved’ A contest on Pinterest
Objective: • Create an app which can induce engagement with the users and also enlighten them about importance of safety It’s this simple • Follow XYZ… on pinterest • Create a pinterest board call ‘I saved’ • Click on ‘start pinning’ , to visit our products pin at least 10 of your favourite product items. • Add #ISaved and @XYZ.. to each pin. When your board is complete, enter your contact information and pinterest URL in the form below. Suggested Duration: 2 weeks Suggested Gratification: $200 as the prize money

 Facebook Advertising (Spend $200+/m) (Click to website)
 Create ads to encourage people to visit your website Example. Ad Title: Know What Is Killing Your System Ad description: A wholesome stop-shop for all your security issues. Top of the line security software solutions, at competitive prices for every purpose. Anti-virus E- shop provides a wide range of products to fulfill all your gadgets.

Facebook Advertising (Spend $200+/m) (Click to website)
Create ads to encourage people to visit your website Example. Ad Title: 100% Security 100% Trust Ad description: A software shop to cater to all your internal security issues. Offering a wide range of products and brands, the software support is unparalleled. Antivirus e-shop is a healthy experience for your system!

Paid Advertising (LinkedIn) Advertising Spend $200+/m LinkedIn Advertising Management Ad Type- Banner ads(link to website)

Paid Advertising (YouTube) Advertising Spend $200+/m YouTube Advertising Management Ad Type- Banner ads(link to website)

For details visit :

Best SEO Strategies For 2015

SEO Strategies that will help you to rank your website.

 Competitor analysis, top keyword analysis & link analysis
  Meta Tag creation & development
  Robots.txt & Sitemap creation and submission
  Directory submission, Article submission, PR submission
  Classified posting, Forum posting & Social bookmarking
  Google local listing for geo target
  Blog submission & RSS feed etc.
  Profile Submission
  Questions & Answers
  Info graphic Submission
  Group Discussion on Facebook,  LinkedIn & others.
  Blog creation and development
  Guest Blog Posting

Wednesday, 23 July 2014

Social Bookmarking Sites List

Social bookmarking sites help to increase website traffic and keyword ranking. 
Social bookmarking is one of the best SEO off-page technique, all depends on how to use of it.

Reasons Behind Choosing the Best SEO Services For Your Own Website

SEO Services 
With the rapid growth of the Internet technology and its applications, people as well as institutions of all kinds have developed a good understanding about the utilities of a website along with the SEO services. Websites are nothing but a corporate identity that can fetch business for the companies. This corporate identity becomes stronger and brighter only when the websites get some additional features or applications. However, it is true that websites cannot do everything by their own. They need popularity and that can be done only with the help of Search Engine Optimization (SEO) application. The SEO Services have become extremely necessary for they do everything to bring popularity to the websites.

When you say ‘popularity to the websites’, it clearly means that the websites need some special SEO services that can increase the visibility of the website on the World Wide Web or the Internet. This also means that more visibility to the website would bring more visitors to the websites. That can enhance the number of leads, when it comes to generation of business opportunities. The applications of SEO applications and services are increasing very fast and that is why you are required to pay attention to some basic things while looking for the best company with reliable SEO services.         

·     You must try to find out the services that the SEO company is providing. You can always make queries about their services and how they can benefit your website and also your business interest. You can, then, decide which services to avail and which ones not to.

·      As a probable customer, you have the right to know about the experience of the company in this field. You can also ask for contacts of a few clients from whom you can get some knowledge about the company. This can be very important to find a quality SEO company with reliable services.

·      You can also find out the popularity ranking of the company itself right at that point of time. The companies that can maintain a good popularity ranking of their own website can be reliable for you as well.

·         A good SEO company makes an analysis of the website first, before placing their quotes. If you find that the company is more interested in placing the quotes, then you should keep safe distance from it. Such a company focuses more on income and not on their work.

·       Make a note of what the company promises you about the ranking of your website. You must note that ranks need some time to come and you must admit it. You cannot expect any miracle from their end as the entire technique is very much technical. The declaration of Google SEO Updates makes the task even more technical.    

Along with the reasons mentioned above, you must try to find out the company has good ethics and a strong willingness to do better in the interest of their own business along with their clients’. With good SEO company, you can feel safe as far as online promotion of your business is concerned. 

Monday, 16 June 2014

Why Hiring The Best Pay Per Click Management Company?

PPC, pay per click is also termed as cost per click service. This is known for being a popular internet marketing module. This service helps a lot in driving high traffic to websites when advertisements are placed along with search engine optimization. When the site is clicked, the ownerget the chance to earn a decent revenue. But in order to enjoy successful PPC management campaigns it is necessary to use highly converting keywords.

To ensure that this service works in the positive way, it is necessary to hire a PPC management firm. There are numerous advantages of hiring such companies. They make sure to offer professional services to their clients at reasonable prices. Being experienced they can provide high quality services to the website owners. If you able to choose the best pay per click management company, then you can earn a lot than you could even imagine.

They generate attractive advertisements and highly convertible keywords that can help in generating high web traffic. Your company can also enjoy proper management of budget. For instance, PPC management services can be exploited in order to solve the budget crisis of a firm related to marketing. Moreover, professional experts can use techniques like bidding based on the optimization PPC method. These companies even proffer their clients with advanced and metric services. Expert PPC consultants use several obtainable matric gadgets for bidding in order to comprehend the actual behavior of the clients. Again, these firms are bound to develop ROI updated reports.

Hence, a professional and experience PPC management firm enables their clients to promote and market themselves properly as well as the products and services. 

Monday, 5 May 2014

Ways To Engage The Reader

Why readers are not interested to read your content? And what do you do if your readers are not actively participating? Headline is the most important thing to engage the reader’s attention. Readers like long and attractive headlines. Your content must serve the purpose of underlying something so that, reader will find it useful. And always remember, content is king when it comes to SEO.

If you try hard to follow other bloggers in similar niche and become an active participant in their discussions, You are more likely to get a few new readers and also their comments too. Following are  important tips that will help you to write an attractive and quality content.

Substantial content

Capturing attention


Blog all the way!

Blogs are the great way to express your opinion about an issue. Moreover, you will get reader’s comment too. If you are doing online business then now is the right time to consider implementing a blog for your business purposes. Blogs are ever increasing demand on the internet and it provides ability to connect with clients. Developing and publishing fresh and relevant content is the primary key of blogging.
Following are some important tips that you need to keep in mind while writing a successful blog.

Focus on headlines

Write in short paragraphs

Be clear


Saturday, 26 April 2014

Tips To Write An Attractive Article

Writing an attractive article is not an easy task. You need to spend some efforts and times. However, article is an easy way to promote your product and services. Selecting a good title is very important that gives a good indication of what the content of the article is about and it is always suggested by SEO experts because it’s the most important part of SEO campaign. An attractive article must be followed by a very good introduction.
Whenever you create an article for a website you must think is “traffic”. More web traffic means you can have a better impact by reaching more people. Create valuable and original content, the quality of content is more important rather than the quantity of content.
We forget yesterday’s things but we remember those things which have meaning to us.

What is technical writing all about?
Technical writing is all about writing things to particular readers in an easily understandable way. Technical writing involves attractive layout for easy reading that is editing and designing of professional documents. A technical writer writes user manuals, project reports, online support files, instruction and installation guides, graphical presentations and many more. It is a niche section that requires a very good language skills and technical skills. A technical writer can work in various firms like advertising agencies, IT companies, newspapers & magazines etc.
We all need to upgrade tech knowledge to survive in this world. A good copy saves the customer’s time.

Why choose content writing as profession? 
The advantages of a content writer are beyond measure and are in high demand now days. If you have urge about writing then go for content writing. There is a huge job opportunity for content writing jobs all over the world. You can work from your home as a freelancer and make money online. You have the freedom to work wherever you want either your home or at office. These days, every website needs quality content to rank on search engines. Hence, content writing is an ever increasing demand.

Content writing profession is a great advantage for people those who are keen to learn each and every day of their lives to be a new learning experience. Moreover, if you write more content you will become an expert writer. We all know that practice makes man perfect.