Saturday, 8 March 2014

Google’s Hummingbird

On 27th September 2013 which was Google’s official birthday, the Internet giant announced a new search engine algorithm which is here to change the way people search. After giving out Google Penguin and Google Panda, which were similar updates to the search algorithm, Hummingbird comes as a major change in strategy in Google’s searching ways and like the hummingbird it is known for its speed and accuracy. The Hummingbird is of special concern for SEO handlers of various websites, as a change in the search algorithm changes website ranking along with several other things.
Let’s have a look at some of the major changes that Google has rolled out-
The Meaning Matters
The meaning of words and phrases in tandem with each other, become more important rather than their specific individual meaning. The keywords take a backseat and long-tailed queries become the front runner in the present scenario of searching. The answers to the queries will be more in regards to the whole context of the query rather than specific word citings from different sources.
To put it in a gist, Google will now comprehend the question in tonality and give us relevant answers.

Making Content The King
Google has always sought answers from the searcher point of view and Hummingbird too, aids searches and not websites. Websites would find a way on Google search lists based on genuine, original and authentic content, nothing more and certainly nothing less.  The SEO strategy of a website does not take a beating, if only it is surrounded by rich content. This is something which defines Google’s Hummingbird for SEO strategists around the world.

Smartphone Friendly
The Hummingbird puts in critical view the mobile-friendliness of the site. After content, this is of major concern to the new update. The lighter the mobile interface of the site, the better the rankings. The boom in the smartphone industry during the year has made Google pause and look at the potential that smartphones hold. In order to make a better impact on to a growing sector, websites now need interfaces which are mobile friendly to get a better ranking by Google.

Lighter Interface
Page ranks according to the latest Hummingbird update shall also be based on the interface heaviness. If the interface is comparatively lighter, i.e if the loading time is low, then the website has more chances of garnering traffic through higher page ranking. Websites which are too heavy to load have a slim chance of appearing in the high ranking, according to the latest update.

An amalgamation of the basic factors as mentioned above makes for a great site according to Google and has higher potential to be the frontrunners for queries relating to their subject matter.

Saturday, 22 February 2014

Top Blogging Tips

A guide to  the art of  blogging

Blogging can mean a lot to you or nothing at all. If it is the former case, then you might, in fact, gain a lot from this activity. Blogging is an art. It differs in meaning for different people and has a different value for each individual. A number of people today have their blogs up and running on the web either for being used as a journal or as a business communication tool. And as bloggers, they all probably know what helps with blogging. Here is a recap on the essentials of blogging:

 Sharing: First things first, sharing is vital for getting your blog an audience. When you share your work on the social media platforms available, you will be make people aware of your virtual presence. Share your blog on Twitter, Facebook, Reddit etc. to get noticed quickly. Use the link to your blog in as many comment threads and forums as possible.

 Inter-Linking: Using an appropriate number of links within one blog, which direct the reader to another write-up on your blog and so on, will increase the overall visibility of your works. The point here is not to stuff too many links as it will unnecessarily lead to confusion.

Technical Terms: As long as it is not a blog for a certain niche targeting experts and post-graduates, using technical terms or jargons is a complete NO-NO. The readers are not looking for that on a blogging platform. They are willing to share experiences and something concise as well as interesting is what is likely to evoke a reaction in them.

The Author Style: Writing as if you were authoring a book never worked in case of blogging. There is a considerable difference between the writing style for a book and for a blog. With the latter you have to be extremely interactive. For the former you can do without a conversational style.

 Keywords: Two precautionary lessons here: one, don't forget to include keywords in your write-up; and, second, don't be tempted by keyword stuffing. Using the right number of keywords at the right places is important. You can follow the inverted pyramid approach for a good result.

Images: Yes, we all know that a picture can speak a thousand words. In a blog, a picture is meant to supplement the content and arouse a level of interest in the reader. An image that supports your content is always preferable

Update: Regularly updating your blog is something that is required out of every blogger. Until that is being done all other tips and advices nearly fail. Keep updating your blog so that it doesn't stagnate.

Blogging is a great way of keeping yourself engaged and updated with the things that interest you. You can maintain a blog in form of a journal, news chronicle or simply as a marketing platform. Beginning a blog with a story or an example is a good trick for involving the reader. You can also be a little poetic and begin with an interesting quote. Also, remember to give your blog a conclusion.


Saturday, 18 January 2014

SEO Content Writing Tips

SEO Content Writing

People have created SEO content but most of them have failed to deliver a perfect copy. But the main important thing is that  like all other skills you need to practice for mastering of it. The profession of an SEO content writer is very in now a days. Here, you will get some key strategies for writing a meaningful and accurate content.

Structure                                                                               
Before you start with the content, you need to clear about the structure of the site. SEO article means quality and original content. Search engines give more importance to quality of the content rather than quantity of the content.

Title
Choose the best keyword and make title. Remember, title sales 90% of the product.

keywords
Keywords must be repeated 3/4 times in an SEO article so that, search engines can identify your keywords easily. You can start  by adding your keyword in the first paragraph of the copy. Target high quality long tail keywords.

Error free
People see your mistakes clearly, use correct spelling, punctuation and grammar.

Crisp and Concise
Make sure that  your content is crisp and concise. The sentences should be very clear and well written.

Proofread
Proofread your content carefully, otherwise people will get stop reading of it.

Writing needs to be consistent but most of people try it for a short period of time. When they don’t get the expected result they give up. Content marketing is a time consuming method and you become known as expert by your article. 

These days,every website needs quality content to rank on search engines. Hence content writing is an ever increasing demand.

Wednesday, 9 January 2013

Social Media Optimization Plans



Social media marketing is all about marketing through social networking sites.


1.Facebook
-Fan page
-Likes
-Status posts
-Comments

2.Twitter
-Custom Background
-Following
-Followers
-Tweets
-Reply

3.Linkedin
-Profile setup
-Connections
-Group Creations
-Status posts

3. Pinterest
-Profile setup
-Followers
-Pins

4. Video
-Creation
-Submission
-Optimization

5.Social Site submission

6. Classified Ads Creation & Posting

7.Article
 -Creation& Submissions

8.Press Release
-Creation, Submission & Distribution

9.You can put your site’s link by initiating and participating in discussions related to your services:
  1. Blogs
  2. Forums
  3. Groups on Linkedin
  4. Groups on yahoo
  5. Groups on Facebook
  6. Yahoo answers
Please contact me in case you have any questions/confusion. Write to me at mediatraffics@gmail.com

Wednesday, 7 November 2012

Off-page Search Engine Optimization Plans

Off-Page Optimization is all about things we could do to get better ranking of our keyword and to increase PR.


1.    Focus on relevant Directory submission:- specially if they are relevant (suitable category) to your website.
2.    Focus on Social Media:- these days most of the people are always at social networking sites.You can promote your website/business through social networking sites.

3.    Press Release submission:- shareable content on your press release, add an image or a photo.

4.   Yahoo Answers:- you can actively participate in answering questions on sites like Yahoo Answers. By answering and asking relevant questions on your sites niche, you can add a link in the source box if necessary so that people can easily find your site. This is another great way to increase your link popularity.

5.    Forum posting:- participating in niche related trafficable forums with links in the signature section.

6.    Article submission:- this can help drive traffic to your site, also gain some links to your site from other site.

7.    Blog Commenting:- within the same niche as yours (Do-follow blogs) which allow us to add a link in the comment section.

8.  Social bookmarking:- this may increase your website traffic based on how effectively you have participated. You should properly handle the tags which are very essential to broadcast.

9.   RSS feed submission:- that shows the recent content from the main and the key benefit about RSS is that it is updated automatically.

10.  Blog submission to blog directory like Technorati & many more (Technorati is a search engine for blogs)

11.  Group discussion:- participate in group discussions on linkedin, yahoo etc.with links.

12. Classified ads posting:- posting free classifieds help in saving money by online advertising.

13. A complete link building is necessary for good traffic.

Wednesday, 24 October 2012

Ways of Creating Responsive Web Pages


A responsive website is something where very less maintenance involved. You must know SEO on-page activities such as proper use of title and meta tags wherever necessary. The firs important question is “what is your site’s purpose and objectives?”  There are many specialized website developers in creating purposeful websites and provide you measurable return on investment (ROI).

Search engine like Google, is encouraging for responsive website design for simpler and quality look and gives more importance to that particular websites. Make sure website should be search engine friendly. If your website is a responsive one then people can easily access your web pages and view contents.

Wednesday, 5 September 2012

My Tryst with Content Writing


Content writers have done a nice job as far as my writing goes. Writing content for internet marketing is not a new phenomena, and it works very well. Ever since I work as a content writer, I realized that content writing has a great educative value and also it’s more important part to a successful online marketing or internet marketing plan. But it also requires research and analysis.
Writing needs to be consistent but most of people try it for a short period of time. When they don’t get the expected result they give up. Content marketing is a time consuming method and you become known as expert by your article.